Meet KFXM’s Jesse Torrero

Jesse T – The Brown Beauty on Duty – spent three years at KFXM beginning in 1982.  Born in Chicago, Jesse was raised in the San Fernando Valley and went to Cal State Northridge majoring in Speech and Communications and Business.  Jesse also attended Lavern Law School.

Jesse writes, “After KFXM, Craig Powers was the Consulting PD for KKBZ (Ventura) and I went there to be music director and Craig’s assistant.  I was on the air from 3pm until 7pm.

“I also was working at KHJ-AM in LA on weekends (during the ‘Car Radio’ format), then KDAY-AM in LA from midnight until 5:30am.  For a brief while I worked at all three of these stations at once.  In those days you could do that as all stations were independently owned.

“I also worked at KIST (Santa Barbara), KUHL (Santa Maria), KNJO (Thousand Oaks), and KMGG (LA) to name a few.”

The KFXM-KDAY story is interesting and shows how small this industry is.  In the late 80s, KDAY production manager Jon Badeaux was visiting his family in San Bernardino.  Jon usually stayed at the Holiday Inn.  He would often take a peek into the studios of KFXM to remember his “Jockey Jon” days behind the very same microphone.

Jesse and Jon got to know each other.  Jon told Jesse if he ever wanted to work in Los Angeles, he would do what he could.  Jesse called him on it.  Badeaux went to the PD at KDAY and told him there was a very talented jock in San Bernardino whose Latin image would be a great benefit to the LA R&B station.  Soon after that, Jesse was a fixture at KDAY.

Jesse has one daughter and one son.  When asked about his hobbies, Jesse wrote, “Participation in my daughter’s soccer career, my son’s baseball career, 20 years in martial arts, keeping physically fit, reading, business and entrepreneurship.”

Yes, Jesse is very motivated!

“I am CEO/President/Broker of WINWINWIN, Inc., a California corporation doing business as The Home Selling Pros, The Home Loan Professionals, and Wik'd Management & Entertainment.

“I am producing and hosting an infomercial, Mr. Sold: Jesse Torrero's NO MONEY DOWN - Home-ownership The American Dream Is Real, I am finishing a driving reference book, and will be back ON AIR somewhere in Los Angeles very soon.

KFXM Stories

"I would tell you all the stories about the times the microphone was accidentally left open and what went over the air was not meant for the audience to hear. 

"I would tell you about all the times spent in certain Holiday Inn rooms discussing the finer points of the human anatomy with the opposite sex.

"I would tell you about all the radio parties that took place when more that one girl would show up thinking that she was the only girl friend of the DJ or DJs at the different events, or an unknown husband or boyfriend would pop in unannounced.

"I would tell you about money that was made conducting radio for the station and on the side (always legal of course).

"I would tell you about how events sometimes held by other radio stations seemed to get sabotaged.

"I would tell you about these things and many more if I knew about any of these things during my time at the big 59! 

"Maybe it's just more KFXM lore and myth... I'll leave that up to your speculation.  I will say this: 59/KFXM was one of the wildest, most exciting, fun, and professional radio experience in my 31 year entertainment career!  Thank you, Craig Powers, for hiring me!"