Meet KFXM’s Ric Moreno

 

  

Vic Moreno in the 1970s and Vic Moreno today

 

Ric Moreno was born in Mexico and immigrated to the U.S. in 1954.  He was raised in San Bernardino since the age of six.  He attended Sturges Junior High, San Bernardino High School and part-time at San Bernardino Valley College.

“I found KFXM and the magic of the music in 1958.  It was a thrill to hear that rock n' roll and the impression it had on me.  How can such magic come out of plastic and grooves and over the air to my radio?”

The influence is immeasurable to a youngster.

Ric says, ”I got drafted into the military in 1969, (the Marine Corps of all things,) and wound up doing DJ on-air work at the Radio station in Okinawa for a year. I was playing the current top 40 hits which was a dream come true for anybody in the military!!  I couldn't have it better if I was the General's driver or favorite son. I got out in June of 1971.

“Around November of 1971 I heard Al Anthony at KFXM was looking for a weekender. I contacted him and I told him I was interested.  Miracles happened and he picked me.  I was in heaven knowing I'd be DJ’ing at the station I had listened to since 1958 -- the place where so many DJs that I had admired through the years had worked. 

“My first time on air there were the jitters, to put it mildly.  I couldn't help be intimidated by the history of the station.  I was now on the other side of a station I had listed to for so long.  It was the station that nurtured my growing years.  Now I'm playing the 45s I heard as a listened to growing up!  That was a time warp in itself.  I found myself inside the magic that I admired for so long.

“After KFXM, I never ventured into radio again although it was always in my heart.  I lingered to do it again but knew radio was not for me.  That was more for the really creative people I admired.

“I wound up at CBS-TV Los Angeles in 1976 have been there since.  I maintain and support their Avid editing systems and work with a great group of people who are just that:  nice people.   I've been lucky for a long time.

“I hung around the station in 1968.  I know the guys on both stations were gearing up for Union representation.  A strike came along in October 1968. Got a phone call from Al Anthony the morning they walked out. He asked me to come in to jock. I told him I couldn't do it.  So, I stayed out during the Jones Boys era, 68-69.  Picketing was no fun but the guys were committed.  The strike fizzled out and Tullis & Hearne won out. Even though I couldn't help Al in 1968, and basically turned my back on his request, he was kind enough to hire me in 1971 for weekends. Now that's a gentleman that didn't hold a grudge!”

Rick’s favorite music is from Carpenters, all Motown artists and Ike and Tina Turner Turner (the early 60s).